How we started

Having four children is one sure-fire way to figure out the demands & needs of today's kids and children's clothing! Even 13 years ago, with only one child in tow, we saw a gap in the market for quality kids fashion at an affordable price.

Starting out with shoes, our JK line soon expanded to include a range of trendy and hardwearing clothing & accessories for children. Before long, the demand was so great that we had to expand on our Wellington store, opening stores in all the major shopping centres in NZ and beyond... and now, 13 years on, we have 30 stores nationwide in New Zealand, 7 in Australia and 6 in South Africa! And we're continuing to grow, with 30 stores planned in Australia over the next 3 years.

Every season, we travel to Europe, America & Asia to keep up with international trends, and then incorporate these into practical, hardwearing styles that are just right for kids down under! Our clothes are trendy, but also rough & ready and able to be tossed into the washing machine, making life much easier for busy parents.

Today our underlying principles are just the same as when we started JK 13 years ago:

Customer service & satisfaction
Quality and value (we love the 'hand me down' concept)!
Bright, cheery colours that can be mixed and matched with ease
Clothing that's functional AND funky - designed by New Zealanders for children down under.

We hope you come to love JK as much as we love bringing the styles together for the range.

Lisa & Ben Sproat